Maruti Suzuki has launched a brand new car personalization facility, called ‘iCreate’. It is currently available to the customers who own the ‘Vitara Brezza’. The firm says that iCreate gives the customers the freedom to personalize the car in accordance with their tastes and preferences. Cars these days are more of an extension of one’s personality and the customized Vitara Brezza, it says, shall complement the personality of the customer. iCreate is first and foremost targeted towards the youth.
The company adds that the Vitara Brezza is the face of Maruti-Suzuki’s Transformation 2.0 philosophy that is youthful, trendy, vibrant and inclusive. That’s why they have chosen the compact ‘SUV’ as the first vehicle to offer this customization option. That said, the firm adds that there is scope in the coming future to add other new models under the iCreate umbrella.
The range of customization options for the Brezza comprise exterior garnishes, alloy wheels, body graphics, interior styling kits, seat covers, infotainment options and mats to name a few of them. In all there are a total of about 90 permutations and combinations to choose from. The company states that the wide range of customization options means no two Vitara Brezzas shall be the same. Customizations will be carried out at the Maruti dealerships.
While there are various accessories which are available outside a dealership, it is always advisable to use genuine accessories. The iCreate customization facility also ensures that your Vitara Brezza’s warranty isn’t void when you fit accessories. Besides, there is the peace of mind factor knowing that a well- trained professional is working on your prized possession.
The Vitara Brezza has been a runaway success for Maruti ever since it was revealed at the 2016 Auto Expo. Currently, waiting periods stretch for months and the firm is pushing hard to meet demand. The Brezza is available with a 1.3-litre diesel engine which produces 90PS and 200Nm.
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