Apollo Tyres on Thursday went into a global sponsorship agreement with Manchester United Football Club for the next 3 years. Apollo Tyres said in a statement that after completion of 3 years of regional association with Manchester United, which aided the company increase brand visibility across the globe, the two organizations have now inked a global sponsorship agreement for the next three years.
Apollo Tyres, as part of the deal, shall now be the official global tyre partner for “Man-U”, as they say, the agreement added.
Apollo Tyres Chief Marketing Officer Marco Paracciani said that they believed that the global partnership would further aid them position their brand and the products in the minds of the consumers across the globe, in addition to being significantly visible to the 659 million fans of the football club.
He added that the 3-year association with Manchester United Football Club has supported and boosted the company's business expansion plans especially in India, South East Asia, Middle East and Africa.
The company's 3 years of regional association with the club, which began with India and the UK in August 2013, was later expanded to over 100 countries.
Apollo Tyres share price history
Analyzed amongst the top 500 performing stocks by Dynamic Levels, Apollo Tyres share price is quoting above 2% at Rs. 213.20. The stock opened at Rs. 209.50 against its previous close at Rs. 207.75. After the commencement of today’s trade, till now around 16,52,808 shares exchanged hands having a traded value of Rs.3,523.13 lacs, as per NSE. The upper price band of the stock is seen at Rs. 228.50 whereas the lower price band is seen at Rs.187.
For four consecutive days Apollo Tyres share price traded on its 52 week high value. On 6th Sept share price traded at Rs.203.90 beating its previous one-year high. On7th again, it repeated the feat by trading at Rs.207.55. The stock went as high as Rs. 210.40, breaking its previous day’s record high on 8thSept. As of now, the stock traded at a new high of Rs.215.90. The company has a market cap amounting to Rs. 10574.99 (Cr).
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